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Clorox Joins TerraCycle’s Loop Pilot Program

Disinfecting wipes among products added to platform

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

The Clorox Company announced the participation of two products in TerraCycle’s Loop pilot program which launched in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. on May 21, 2019: Clorox disinfecting wipes (crisp lemon) and Hidden Valley Original Ranch topping and dressing. The company plans to add a Glad food protection product to the platform later this year.

First announced at the World Economic Forum in January, Loop is an innovative sustainable shopping platform that enables consumers to purchase a variety of commonly used products from leading consumer brands in customized, durable packaging that is delivered in a reusable shipping tote. Once products are used, the packaging is collected, cleaned, refilled and reused.

“At Clorox, we are focused on Good Growth – growth that’s profitable, sustainable and responsible. Our participation in Loop’s pilot program supports this focus by enabling us to explore new circular models for our products,” says Benno Dorer, chair and CEO, The Clorox Company. “This also builds on our engagement with other TerraCycle programs that reduce waste and strive for innovative sustainable product solutions.”

The company also advances the environmental sustainability of its products as part of its commitments and progress toward its 2020 goals, including:

  • Sustainability improvements to 51% of the company’s product portfolio since its baseline year of 2011, surpassing a goal of 50% two years early.
  • Recyclable primary packaging for 92% of the company’s products, surpassing a goal of 90%.
  • On-pack recycling instructions on over 80% of U.S. retail packaging, as of calendar year 2017.

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